
This innovative program delivers fusion of Qatar dedication to sponsor sports worldwide with FIFA presence in Switzerland provide a lifelong continuation of this cooperative investment.
The script merges facts about World Cup history, education about renewable energy and electric vehicles, facts about Qatar as the host nation, Qatar Renewable Energy Initiatives as well as aspects about the countries the convoy is passing through. The whole trip will be documented through a film that includes interviews of drivers, their passion for football, their interest in discoveries about their destination; Qatar. The content script shall include dialogues about the World Cup, its history, thoughts and friendly expectations for the Qatar 2022 competition.
A large segment will be about renewable energy educational content is used in an organic “conversational format” to increase knowledge about the benefits of renewable energies. Each day, every driver will talk about their discoveries and what they learned about Football History, Renewable Energy and Qatar. As the drive convoy passes through other countries; an inclusive content is formulated for a multinational dimension.
Additional promotional events are developed for countries the drive will pass through, arrival event in Qatar, and optional events at the end of the competition. As we own the innovation, inception and design this program in full, we team up with the relevant stakeholders and sponsors; and we manage the program execution end to end.



This innovative program delivers fusion of Qatar dedication to sponsor sports worldwide with FIFA presence in Switzerland provide a lifelong continuation of this cooperative investment.
The script merges facts about World Cup history, education about renewable energy and electric vehicles, facts about Qatar as the host nation, Qatar Renewable Energy Initiatives as well as aspects about the countries the convoy is passing through. The whole trip will be documented through a film that includes interviews of drivers, their passion for football, their interest in discoveries about their destination; Qatar. The content script shall include dialogues about the World Cup, its history, thoughts and friendly expectations for the Qatar 2022 competition.
A large segment will be about renewable energy educational content is used in an organic “conversational format” to increase knowledge about the benefits of renewable energies. Each day, every driver will talk about their discoveries and what they learned about Football History, Renewable Energy and Qatar. As the drive convoy passes through other countries; an inclusive content is formulated for a multinational dimension.
Additional promotional events are developed for countries the drive will pass through, arrival event in Qatar, and optional events at the end of the competition. As we own the innovation, inception and design this program in full, we team up with the relevant stakeholders and sponsors; and we manage the program execution end to end.


